Live auction · closing soon

Walking billboard for your brand

Your logo on the dress, worn all day, in every photograph taken.

$0 raised of $0
0 of 0 spots open Closes in — Refunded in full if the goal is not reached
Get a spot
Live

Tap a numbered spot to bid on it.

Pick a spot

Every position is numbered, and every one is contestable

Each spot has a floor. Bid your maximum and we bid the least you need to hold it — if someone beats you, you are refunded in full and told straight away.

Social proof

Already on the dress

The wall of marks. It fills in live as spots are taken.

How it works

Four steps to the aisle

01

Pick a spot

Numbered positions across the front and the back. Each one has a fixed place on the fabric and a floor price the publisher set.

02

Bid your maximum

State the most you would pay. We bid the least needed to hold the spot and only go higher if someone pushes you.

03

Pay by card

Stripe takes the card on its own hosted page — the details never touch this site. Outbid before close and the hold is released.

04

Get worn

Your mark is printed and worn all day. Photographs, video, the gallery, the recap — your brand is in every one of them.

Sponsor perks

What every sponsor gets

Every spot, from the smallest to the largest. No tiers, no gatekeeping.

FAQ

Questions, answered

What if the spot I want is already taken?
Take it off them. Every spot stays contestable until it closes: bid more than the standing price plus 15% and it is yours. The brand that held it is refunded in full, automatically, and told it happened. Nothing is locked until the clock runs out.
How does bidding your maximum work?
You state the most you are willing to pay. The spot then sits at the least you need to hold it — not at your maximum. If someone bids under your ceiling, your price rises just enough to stay ahead and you keep the spot. If someone goes over it, you are outbid and refunded. You are never charged more than the number you typed, and bidding your true ceiling early costs you nothing.
When am I actually charged?
Your card is authorised when you bid, which places a hold rather than a charge. If you are outbid, the hold is released and nothing is ever taken. If you are still holding the spot when it closes, the hold is captured and you are charged the settled price — which is often less than your maximum.
What if the goal is not reached?
Everybody is refunded in full. The goal is the number the publisher needs for the whole thing to be worth printing; below it, the campaign does not run and nobody is charged.
Can a bid be sniped in the last second?
No. Any bid inside the final ten minutes pushes that spot's close out by ten minutes. A spot only closes once nobody has bid for ten clear minutes, so the last bid is always one somebody had a chance to answer.
What format does my logo need to be?
SVG or a PNG on transparency, at least 1000px on the long edge. Solid single-colour marks print best on fabric. Upload it when you bid and it appears on the garment straight away.

The book

Every garment open right now

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Which side of the table?

Publishers list a garment. Brands bid on the spots.

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Your listing

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The garment

0 spots

Upload a front and a back photograph, then drag on the picture to mark out a spot. Coordinates are stored as percentages, so they hold on any screen.

Drop a photo

or tap to choose · JPG or PNG · up to 8MB

Drop a photo

or tap to choose · JPG or PNG · up to 8MB

Who bid what

0 bids
BrandSpotMaximumStandingState

Your terms

The day itself

Brands cannot decide on vibes. These numbers become the audience estimate on your page.

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